![]() But in fact that wasn’t true - we knew exactly what needed to get done, and we were able to identify the uniqueness in each group and, and work with them that way. Janet Kleinbaum: There was a lot of worry that there would be too much competition between Backstreet Boys and *NSYNC, and we wouldn’t be able to handle it. “‘Backstreet Boys sold a million records in the first week… how do we do that?’” And that if we won our name and we were coming back, would they even care? Because had the opportunity to flip to the Backstreet Boys, and the Backstreet Boys had just come off of selling a million records in the first week. Wright: Our biggest fear was out of sight, out of mind. It was the best publicity we could have had. Ultimately, the marketing campaign was the lawsuit. ![]() It was kind of gasoline on fire: They had come off a 10 million-selling album, and they had bumped this album for six to nine months - the release date was publicized and moved back numerous times, which actually heightened the anticipation for the album. The delays led to the build up of anticipation for the album. Fan base strength started growing, and this was kind of like the flagship song as everybody was getting news on the court battle from MTV.īarry Weiss: was delayed multiple times. So over the course of this court battle, people were replaying the performance. If we lose this lawsuit, let us perform the song - no harm, no foul.” But in the back of my mind, I knew if we performed it, it would be etched in the fans minds as our song. #NSYNC NO STRINGS ATTACHED TOUR 2000 TV#We had an opportunity for a TV show called the Radio Music Awards, so I pleaded with Max and his team, like, “Look, this could be the final time that the fans see the group. At that point, Max and his team were kind of in a quagmire, because they didn’t know what was going to happen and they really didn’t want to let us have songs. ![]() Johnny Wright: One year before this album came out, we had recorded the song “Bye Bye Bye” it was one of two songs that we had done with Max Martin and his team. “The marketing campaign was the lawsuit.” ![]() #NSYNC NO STRINGS ATTACHED TOUR 2000 CRACK#And while their fellow pop heavyweights came out strong in their first weeks over the next year (Spears’ Oops… I Did It Again sold 1.3 million BSB’s Black & Blue earned 1.59 mil Eminem’s The Marshall Mathers LP bested both with 1.76 mil), *NSYNC’s 2.4 million first-week feat proved untouchable, even by the group themselves - their third LP, 2001’s Celebrity, couldn’t quite crack the 2 million mark in its first week, selling 1.88 million units - until a one-of-a-kind pop phenom demolished it in 2015.īelow, Weiss and his former Jive colleagues Tom Carrabba (senior VP of sales and marketing and general manager) and Janet Kleinbaum (VP of artist marketing), *NSYNC’s former manager Johnny Wright, then-MTV News editor-in-chief Michael Alex, then-Trans World Entertainment buyer Mark Hudson and *NSYNC’s own JC Chasez break down how No Strings Attached landed such a historic sales week - one that only Adele could break. No Strings Attached also marked the beginning of the downward spiral of album sales, though, as MP3-sharing website Napster ignited the early days of file-sharing and subsequently burst the big pop sales bubble. The 100 Greatest Songs of 2000: Staff Picks The decision allowed *NSYNC to sign with Jive Records, an independent label that was home to Spears and, ironically, the Backstreet Boys. The fivesome - Lance Bass, JC Chasez, Joey Fatone, Chris Kirkpatrick and Justin Timberlake - sued Pearlman for defrauding, nearly losing their group name (and $150 million) before a judge ruled in their favor in November 1999. CD sales were at an all-time high, as artists of all genres ( Dixie Chicks, Kid Rock, Santana) were reaching diamond status around the turn of the century meanwhile, MTV’s Total Request Live was at its peak, giving those young stars a platform to connect with fans (and promote the hell out of whatever project was coming next).īut while the scene was set for *NSYNC, the new millennium marked a period of uncertainty for the group, as they were coming off of a highly publicized legal battle with their initial label, Trans Continental/RCA Records, and now-disgraced mogul Lou Pearlman. For *NSYNC, the timing of their second full-length release couldn’t have seemed more perfect: Big pop acts were beginning to take over the music industry, with the prior few years seeing the rise of boy bands, as well as teenage darlings Britney Spears and Christina Aguilera.
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